You need only look at grocery store shelves to companies using Hawaii in their marketing — without any ties to the islands.
A new law may bring the mis-use of Hawaii’s brand under control.
For generations, companies have used the allure of Hawaii to market products — but at what cost?
State Senator Mike Gabbard says the cost is high.
“Personally, Erika, I think that there’s a substantial loss of money on these products.”
Shaka Tea founder Bella Hughes believes in being transparent with consumers.